Apr 2 2014 | Comments
A very good book is coming out today. It is called Pitch Perfect – How To Say It Right The First Time, Every Time by Bill McGowan.
Bill is one of those guys who is known by many of us. And if you haven’t heard him, you have heard the result of his work.
Bill is the go-to media trainer. He teaches really famous people, people who you think they know what they are doing and how to get their point across.
He media trains people you would think would need no media training. Bill McGowan is the go-to guy in Silicon Valley. Sheryl Sandberg is one of his clients. She knows a lot. But how does Sheryl convey what she knows succinctly, articulately and in user friendly way? She gets Bill McGowan to teach her how.
You’re not into tech, you like sports, Bill has worked with Elli Manning. Sure he knows how to win a game, but then he has to describe how he did it. Bill knows the tricks.
Bill has written and devised interview strategies for Bill O’Reilly, as well as Charlie Rose, Connie Chung and Bryant Gumbel. So he works both sides of the fence.
I fess up, I used Bill on my last book and will use him on this one. It’s just amazing what he does. You spend years writing a book and then you sit down with Bill, and in ten minutes he tells you what you wrote. Exactly. He tells you things you had no idea you were saying and then tells you how to say them. He translates and teaches you how to speak a new language, the language of you.
You are saying “You don’t know what you wrote?” Of course you do. But can you breakdown 75,000 words in three tense minutes on National television? You can if you train with Bill.
So, now, Bill being the generous soul that he is, is sharing with the world his secrets for well, being Pitch Perfect. Hitting the right chord every time. Getting your point across exactly the way you want it. He has perfected the elevator pitch for any part of your life.
You might be saying I don’t write books or go on TV or need to sell the world on something, why do I need to read Pitch Perfect?
I asked Bill that question today. I said, “Say you are not a writer, director, head of Facebook, who else is this book for? Who can use it and for what?”
“It’s rare that a book, that helps you improve at something so specific, can be shared among everyone in a family. It could help you give a better keynote speech, your spouse to sparkle when called on by the boss in a meeting, your college grad before he/she heads into those all-important job interviews and even your 15 year old who has no idea how to negotiate her babysitting rate.”
And this is how his publisher Harper Collins describes the book….
Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.
So, if I were you, I would get a copy now. You won’t be sorry.